Multi-Platinum Recording Artist Ariana Grande Introduces Her First Fragrance, ARI by Ariana Grande. ARI by Ariana Grande is a genuine and intimate statement by Grande through scent, embodying her unique character and style. Hints of unexpected playfulness appear throughout the fragrance story, reminding fans to embrace their flaws and celebrate their differences. Playful, timeless and confident, the luscious new fragrance – a Floral Fruity Gourmand - opens with sparkling fruits and an ultra-feminine floral, passionately spun with musk’s, woods, and an addictive hint of marshmallow.